The logo created for the Gym Casa Kohly, had the peculiarity to not include the word “gym” in a first level of reading. The owners were eager to offer its customers a service that provide welfare, healthy lifestyle and good eating habits; not only a place to exercise. Then the design decisions were aimed to highlight the idea of club, the ownership of its members, and the idea of family so it worked a form of shield. The graph on the other hand did use of the color and recreated a form being tensioned by the brand.
Casa Kohly.
